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service designer

Working for the Government Digital Service to make government work better for people.

Recent history


  • Joined the Government Digital Service.
  • Contributed to the Performance Platform's re-discovery, helping work out what data is needed to make better decisions about government services.
  • Helped steer the strategy and operating model for the Common Technology Services programme, helping civil servants have access to better technology to do their work.


Redesigned and managed the rebuild of Global Value Exchange, a web tool to help charities and businesses understand the social value they create.

With Global Value Exchange, I led the transformation of an inaccessible legacy service into an engaging, informative experience.
I designed a stakeholder management tool around our user's needs, while solving the business problem of needing new content.
To help our users align their goals with their funders, I designed an intuitive interface for communicating complex information.
I designed a user flow that was intuitive and measurably successful through conversion analytics.
I also designed the data structure that underpinned the whole project.


Co-created whatleads.to, a web tool for planning social impact projects. The project won the IDEA award from Prince Andrew, and was featured on BBC's One Show.

whatleads.to was a community planning tool designed for scalable decision-making.
I designed a unique discussion system, where every comment was tied to a vote.
The design was a combination of common UI patterns from around the web, with unique ideas.
It won royal prestige and was featured on BBC One's One Show.


Built a handful of websites for small businesses, including restaurants, clubs, and bands. Co-founded CauseHub LTD, a small web dev team focusing on social impact projects.


Helped set up and manage the first Brainchild Festival, a 3 day music and arts festival celebrating creativity.


Wrote a first class Bachelor's thesis on the science of music taste and graduated from University of Westminster.

For a more extensive work history, download this PDF, or view this HTML version.

How To Get In Touch

Short message, quick response? Twitter.

Long message, slow response? Email.